Although food-delivery apps may not suit all businesses, they offer a distinctive possibility to promote your business in a new way (think positive ratings leverage and digital menus), while lowering on the traditional costs and headaches usually associated with food delivery.
There is certainly huge possibility to turn casual users into loyal customers with all the repeated brand exposure related to delivery apps. In the current climate, businesses who focus on details like packaging and presentation may have a real advantage over those who are slower to recognise the branding opportunities.
The numbers are staggering. On average, Australians eat out or buy takeaway meals 3 to 4 times a week, not including any workplace orders (these currently represent 16% of all the orders placed through delivery apps). Source AHA.
So that you can raise the chance of takeaway customers converting into loyal (or even physical) patrons, it’s vital that you design a packaging experience that conveys your brand values, aesthetics and market position clearly.
Think about your dine-in experience and how you present your food, your restaurant’s decor and also the general atmosphere from the space. Ideally, this experience should extend for your dine-out packaging. The simplest way to recreate this can be with branded packaging.
Branded takeaway accessories, such as paper wrappers, and burger belts (a belt that slips over generic packaging) offer a lot of advantages over plain packaging because they are highly visible. Business people should take into account that every order that leaves your kitchen is an opportunity to drive home your market position and overall brand feel.
Taking the time to choose packaging that truly communicates who you really are and what you’re about is important in order to take full advantage of the very limited time a consumer is going to be in contact with your brand as being a takeaway product. While you’re packaging your order it’s also the right time to add something great to surprise, delight or convert customers. A retro burger flag, a paper bag carry handle, or anything creative such as a sticker or fortune can significantly help to endear your brand to customers if done properly.
Nowadays there are huge amounts of custom packaging options available now for those budgets. Including custom printing and branding belts, eco-friendly or recycled boxes, clamshells, trays and more. Along with personalised alternatives for takeout staples including paper bags. The options are endless. It’s never been easier to provide up innovative and memorable packaging.
Where do I start?
Taldara Industries offers a wide range of Custom Printed Packaging and material options made to improve your brand’s exposure. We’ve been supplying Perth’s hospitality industry with packaging for over 3 decades and are happy to discuss your requirements. Can’t find something? We stock over 2000 product lines and a lot more are available on request.
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