SUBWAY is giving all of its subs a tremendous makeover, with a new menu being trialled across its restaurants in America. The new trial is a substantial shake-up for the restaurant chain, with new cheeses including crumbled feta, natural cheddar and mozzarella replacing processed cheese options.
New proteins including authentic streaky bacon, carved turkey and leg ham, rustic chicken as well as a new and improved diced steak, created from 100 percent Australian beef can also be available. How much does a Sub sandwich cost at Subway has additionally created a vegan sub for the first time, with smashed falafel to meet the requirements of these on a plant-based diet.
Gluten-free wraps and rye bread with the ancient grain topping are also on offer with new salads. The restaurant chain has additionally expanded its variety of sauces to provide habanero hot sauce, blue cheese dressing, pesto mayo, smoky barbecue sauce, tzatziki, seeded mustard, cranberry relish and tomato chutney. New menu items being made include: buffalo chicken with blue cheese dressing; Greek lamb with tzatziki; Mediterranean chicken with pesto mayo; smashed falafel with tzatziki, and turkey and bacon with cranberry.
However the axing of some of Subway’s popular ingredients have recently sparked a social networking backlash from customers. Subway fans have flooded the company’s Facebook page with complaints about the removing of carrots, old English cheese and pickles. One person wrote: “Found out today is the last day for carrot and old English cheese and pickles already are gone. Today is my last subway meal RIP Subway.”
Another wrote: “I don’t realize why you would probably get rid of carrots! Most kids love carrot within their subway and when your kids will only have a cheese & carrot subway (still pay for a complete price sub with only two fillings) it’s very disappointing. I’m all for new menus but seriously losing a staple like carrot is ridiculous! Keep your basics for your kids so gynqlt adults can try the new menu. You’ll lose a lot of families, just saying!”
Other Subway fans were pleased about a number of the new additions, but agreed that others should stay. On fan posted: “Just tried your new trial menu at your stalls for my usual Monday sub. How dare you are taking away my old English and pickles. They’re the first two essential ingredients in almost any sub. And don’t be touching the chipotle. My god, the chipotle stays. PS: Nice touch on the habanero sauce and feta. Classy.”
Subway director of advertising Kate Brody said the chain was paying close focus on customer comments. “We’ve found that some guests are super picky about their pickles. Or are crazy deeply in love with carrot,” she said.
“We haven’t made any decisions yet where ingredients will win their place in our restaurants – in fact, we’ll be holding a poll on Facebook to see the reaction – and we’re monitoring all feedback, whether in-restaurant or within our Facebook community throughout the trial. We’re just like excited to see the final results as our guests.
“We’re seeking the maximum amount of feedback as possible to ensure that when we add or remove any ingredients, we realize just how our loyal guests feel about it, as well as any future menu developments are guided by what our guests are telling us.” She said that the brand new menu items were Subway’s way of making their menu more modern. “We know American palates and preferences have changed as time passes, and we’re excited to learn straight from our guests so we can get a great balance in between the take the subway customer survey at www.tellsubway.com for a free Subway coupon, as well as on-trend, innovative flavours,” she said