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In a question of only fifteen years, Asian cuisine has gone from becoming a niche food obsession to probably the most popular around the world. Global sales at Asian fast food restaurants have grown by nearly 500 percent since 1999, the quickest growth seen in any fast food category around the world, according to data from market research firm Euromonitor. Fast food here is defined as any restaurant that gets less than half its sales from sit-down meals.
Asian food has grown by roughly the same amount since the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food has a lot to do with both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has grown a lot more than ten fold since 2000, and in addition in Vietnam, Thailand and Malaysia.
But Asian food has additionally benefited from the emigration of 打酱油网 other parts around the world, where people then adore cuisines they might not have access to encountered otherwise. The United States, where the quantity of Asian immigrants has expanded immensely, is probably the best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, for that matter).
“They’re looking for bolder and spicier flavors, and something different,” Darren Tristano, executive vice president of Technomic, a cafe or restaurant-research firm, told QSR Magazine.
Sales at Asian fast food restaurants have become by 135 percent since 1999, well outpacing the development observed in every other segment. Asian food specifically is exclusive because the vast majority of fast food restaurants that serve cuisine from your region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, only about 10 percent of sales at Asian fast food restaurants come from chains. The other 90 % (which is greater than $135 billion annually)arises from mom and pop restaurants.
In america, the tale is a bit different, but no less striking. Roughly half of all sales at Asian fast food restaurants originated from chains in 2014. The viability of that model points to some certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales last year, have proven that there’s a mass market desire for Chinese food. Even Chipotle has responded for the demand with Shophouse, a fast casual Thai noodle restaurant.
Asian food is very coveted today that even restaurants that are focused on cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. You will find currently a minimum of 550 items sold at fast food restaurants around the United States with either Asian names or an overt Asian influence, based on researching the market firm Mintel. Exhibit A: Teriyaki burgers, which may now, incidentally, be seen at Carl Jr.’s.