We arrange nearly 5,000 Pantone Colors into two Systems, one for print and packaging and the other for product design. Why? Each system is designed to feature market-relevant colors. Designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors that can POP on shelf.
The appearance of color may change based on the material on which it is actually produced. Actually, some colors are not achievable whatsoever over a certain material. Thats why we organize colors into two systems to ensure the colors included are achievable and reproducible based on the materials used.
Why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show the right color can increase brand recognition by as much as 87%.
In product development, the best color is definitely the differentiating thing that can stop someone inside their tracks and capture their attention. It is also the most important design element for reflecting mood and design. The best color can sell products and concepts more effectively by 50-85%.
But, selecting the best color is simply the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone Color Systems.
Color Interpretation: We all interpret color in slightly different ways. Even something as seemingly specific as Dark Blue often means noticeably various things to various people. Using Pantone Shade card lets you communicate your precise color requirements in a language that is recognized around the world.
Multiple Materials: The color of your own final production material could have a tremendous impact on the appearance of your own color along with your satisfaction with all the result. Pantones digital tools and vmcqif color references allow you preview and adjust these results before production, making it possible to avoid additional some time and expense.
Multiple Suppliers: Working using more than one supplier often means variations in processes and equipment, resulting in results that may vary significantly. Our cloud-based color tools can ensure that your suppliers are common aiming toward the same target, for consistent results over the board.
Multiple Production Runs: Your color may be consistent throughout a production run, but will it match the run before it? Or one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, no matter when or where it is produced.
Enigmatic purples also have always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet for the forefront of western pop culture as personal expressions of individuality. Nuanced and filled with emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring people to imagine their unique mark on the world, and push boundaries through creative outlets.