“Dude, that’s not what we should do! We do not earn money from people texting…we are only successful when our customers are.” This is the way the conversation used to go with most of my friends and family that had not quite grasped what it is we do. That was until recently.
It’s not that I blame them for not “getting it”. Message Marketing only has recently emerged since the defacto marketing medium for small to mid-sized company owners. It’s a niche that didn’t even exist not too long ago, but now it’s literally exploding before our eyes.
Why provides the trend caught on so fast? What exactly is so appealing about text marketing?
There exists a simple answer to these questions. They are: Value and Access.
Value is surely an arbitrary concept determined by every person, however with text message marketing that value may be quantified by the results the company owner receives and also by the number of subscribers each text alert campaign has. That worth of each marketing campaign is now able to tracked and stacked against all the other marketing efforts as well as the results make it clear to the business proprietor, there is not any better approach to market and advertise.
When the light comes on, it truly shines…
I have an older brother who may be extremely sharp running a business; he’s adequately known and considered a professional in business start up inside the technology industry. You would think that he’s the type of guy you believe would catch this message marketing concept from the mile away and would then use a million then one applications because of it.
That was incorrect. I don’t know if it had been my inabiility to clearly illustrate to him the benefit of texting to a business person or simply the simplicity of the way it works didn’t jell along with his advanced thinking, in either case he didn’t get it.
A few days ago I bought a call from my brother (the genius one). He was so excited… well, excited for him. He says to me, “I recieve it, this texting thing works great for middle America! People can text in and acquire an alert or deal or some kind of special immediately on their phone!” It was like the light had just happen! I said that’s it exactly. What made him finally view it? He had walked into a Chick-fil-A nearby restaurant and saw a table tent having said that Text CFA to 411247 to get Freebies and Promotions. He tried it, and also the light came on!
Obviously I went on to clarify to him that email to text message was ideal for that application. The client gets immediate value as well as the business gets unprecedented access to the customer’s most personal communication device, their cell phone.
But that’s not where story ends…Text Messaging has become being utilized in almost every part of business and it’s embraced by a large number of organizations to produce community, mobilize people, drive traffic towards events and websites, cut costs, provide user generated content like weather reports and movie show times. There is seamless integration into existing software applications through API portals, it’s all possible now. You will need only look as far as the current Obama campaign to find out the dramatic effect text messaging has had on the country.
I have been astounded and mesmerised from the results businesses have whenever they use texting to improve their marketing efforts. I’ve had the opportunity to personally listen to business owners across the nation which have used text marketing to boost sales, drive traffic, communicate better, they may be truly by using this technology to dzflri their businesses. What began as a means to get a pizza shop to send its weekly special to a database has evolved into the best and effective marketing medium on the planet.
One thing I have observed right from the start is the always on factor in the cellular phone. When someone walks out your door each day they take 3 things with them…their wallet, their keys as well as their mobile phone. At church on Sunday an announcement is produced to transform off your cell phone and the same thing happens in the movies, our mobile phone’s will always be around. We give our clients the vision of putting their message to their customers pockets whenever they want and after that we allow them to have the equipment to make that happen.
SMS Text Messaging is actually a breakthrough communication medium that will continue to expand over 250% every year. A study from Emarketer shows that for your average mobile user in the united states, the quantity of texts placed is greater than the amount of mobile calls placed. Businesses are now connecting to their target audience and the customer is responding. I actually have never seen response rates this loaded with every other marketing medium. I carry on and see 12-30% response rates and up to 95% read rates!
There are numerous of factors that are driving this industry and lots of reasons businesses are adopting text marketing in their marketing strategy, but certainly two factors emerge as beacons that will have the light occur for you personally. They may be Value and Access.