What is SMS Text Messaging? SMS, short for Short Messaging Service, is a text service that permits short messages of generally not more than 160 characters long, to be sent to, and transmitted from a cellular phone. Cell phones and the use of SMS, are having an un-deniable impact on our daily lives as well as the methods we use to conduct business. The fact that SMS offers a tremendous opportunity for companies to have interaction with their customers, is not really well-known.
Consider these figures. The gmail phone call reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the united states, in accordance with the ‘Cellular Telecommunications & Internet Association’, the number of SMS messages continues to grow from 930 million each month in 2002, to 1.2 billion monthly in 2003. Recently, inside the Philippines, SMS Messaging played a major role in bringing down an unpopular political regime. Now that’s plenty of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent more than 5 billion sms messages. Considering, Australia’s population is only around 20 million, this can be extraordinary. Popular reality TV shows like Australian Idol, Big Brother, Dancing with the Stars, American Idol, yet others, use SMS technology to generate huge amounts of money of revenue right from the SMS votes that will be used to discover the winners.
During the last few years, SMS Messaging has evolved into the most common service in the mobile data area. Also, when response rates, interactivity and expense to implement, are thought, SMS marketing is undoubtedly the most famous marketing technique. SMS is actually a high-response-rate method of communication, which will help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based upon current growth figures, SMS Messaging can become an ever increasingly important component later on marketing communications.
While there is a charge for sending SMS messages, they nearly always make it to the intended recipient. SMS messages are forwarded to SMS Gateways, where they may be stored until sent. This means, even if the recipient is not really immediately available to receive them, or if the phone is powered off or away from range, messages have the ability to be delivered on the next opportunity. This high rate of deliverability makes SMS Messaging the very best way of communication available.
There’s nothing more irresistible, compared to the tone of your in-coming SMS message for the user anticipating, perhaps, a personal message coming from a friend. This reason alone nearly always guarantees that this SMS message that you simply send, is going to be read.
Around 2,500 cell phone-users within the town of Lulea, Sweden, volunteered to get SMS messages of special offers from 150 local organizations. The volunteers were sent an SMS for any well-known fast food outlet’s burger offer, 25 percent of the targeted users took in the offer.
A small club planning to enhance their patrons during slow nights throughout the week, chose to run theme nights. Having dedicated to maintaining a database in the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning on top of the words message. This was done the evening prior to the event. The promotion was successful with 29% of those sent the SMS message, taking on the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword as well as an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This procedure was repeated at the end of the day as officers left. The complete timesheet collection process, that utilized to occupy to 2 days, was almost entirely eliminated. Further, since this process automatically updated the administration database, accuracy and protection against loss of data was ensured.
A software provider for media and advertising agents doing work in film, television and photography, wished to provide casting agents a quicker and a lot more efficient approach to finding out if their artists were available for castings. This provider leads the industry in casting solutions by combining, Web and SMS technology. All casting job facts are entered into a database, and then queried for artist matches based on set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and sent to each of the relevant artists. When received, the artist simply replies using a yes or no. Since the message is received at the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing makes it possible to directly communicate with customers and supplies a cost-effective approach to data collection. Many leading companies have included this medium within their marketing strategies, and consequently, the number of companies using SMS keeps growing rapidly. A significant component of using SMS being a promotional tool is really a client database. This database should be maintained along with other relevant customer and contact information and naturally should have a valid cellular phone number. If applicable to your area, ensure that you can to personalize your SMS messages keeping nwmzqs names within your database.
Probably the most significant factor when settings up an SMS campaign. Ensure your member database of cell phone numbers is opted in. This pre approval for SMS communication ensures protection against prosecution. Provision of the member opt out process will also assistance to avoid legalities.
Make sure your marketing is relevant to your target. The relevance from the message is important for achievement. Can the recipient visit a real and tangible help to the content? Otherwise, brand damage could result. Limit SMS messages to not more than 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, an additional SMS will need to be sent. Avoid this. Along with doubling the price, the recipient could be irritated and discard the entire message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to get information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing techniques and principles, as utilized by other marketing mediums, are what SMS Messaging requires. The marketing database ought to be dissected by various factors as necessary for particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.