SMS alerts are great because, obviously they are utilized to remind you of import things such as birthdays, insurance renewal dates and important events. They are also ideal for keeping up with the football results, getting daily horoscopes or tracking your favourite celeb. Though with the proliferation of web and mobile web some commentators are suggesting that email alert the death knell for SMS alerts.
SMS is the most commonly used data application with 2.4 billion active users. SMS posseses an open rate of around 98%. Which means that 98% of SMS messages sent are opened. So when cell phones tend to go with you/owners everywhere these days there exists a tendency for SMS messages to get read earlier than emails. When was the final time you deleted an SMS without at the very least opening it? That means SMS still contain a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival in the “app” and also the other major manufacturers were quick to adhere to suit. Apps are prolific and it comes with an app for nearly anything you can think of. They may be no more restricted to iPhones and most smart phones have a reasonably amount of apps with additional being developed and launched on a daily basis. Apps are more flexible than SMS alerts as well as permit more interactivity and creativity. However when it comes to information alerts they have some drawbacks in comparison to SMS.
Firstly many have to be launched to get the information. This leads to issues with phones that may only run one app at the time. Additionally, it implies that users need to remember to determine the app, defeating the goal of an alert. Finally the fragmentation from the apps market means you may struggle to get the app/info you will need on your particular handset. You could have a HTC and the app you require is only on iPhone or the other way around. With SMS being offered on 99% of all the handsets you happen to be almost guaranteed if the information you are searching for is accessible on SMS alerts, you can access it.
SMS vs Email – Email has the benefit of being available for both PC and mobile phones. Its growth has become phenomenal over the last number of years along with its application widespread. Its flexible, free and user friendly. However it has a variety of drawbacks with regards to information alerts. Firstly, it is now abused. A study by Barracuda Networks showed ckdhaf in 2007 90% of email sent was spam. This means lots of the emails sent don’t make it through spam filters or don’t get read. Another concern is timeliness. For things like insurance renewals where you could set the alert in advance this is simply not a problem. However in order to keep up-to-date with say your favourite football team you need information seconds or minutes after it takes place-goals or fulltime results. Emails may not get read for hours and also by that period the details might be redundant.
SMS alerts-Good but not Flawless – Although SMS alerts have benefits over both Apps and email they are certainly not without drawbacks. SMS alerts usually are not as glamorous as apps rather than as widespread as email. What this means is you might have to look harder to get the info alerts you want. Also the alerts will come from the more obscure provider which sometimes (however, not always) impacts on the longevity of the service.