Most of us are still clear on what the phrase “cloud” means. In accordance with Wikipedia, cloud computing “…provides computation, software, data access, and storage services which do not require user knowledge of the physical location and configuration of the system that gives the services.” The reason why this important? It delivers agility to firms that has never been seen before.
When a business moves for the cloud, it is no longer necessary to make it on premise. This means dramatically reduced infrastructure as well as costs. While not having to spend money on expensive infrastructure, and using web-based services instead, businesses can grow faster, and merely make use of the storage area they need, growing when necessary and shrinking when space will not be needed. Servers will be in another location, so you will find no high energy bills to keep track of, with no unexpected spikes in costs.
What’s interesting is the fact that every company is trying their very own methods: either pioneers in the company have started using Twitter, Facebook, LinkedIn or Google pages (and so forth and so on – there are tons of social networking platforms out there). As social networking is becoming popular, plenty of third-party providers have likewise emerged since the “specialists” – they will approach you and convince you they are individuals who have mastered using twitter – then a different one comes as the specialist for engaging customers with Facebook…At the end of your day, being a company taking into consideration the adoption of social media marketing, you’ll more confused than ever. And worst of all, some customers would think they are fully aware of everything that is to understand about social media and you now how to reach every one of them individually on each one of these different platforms.
On the contrary, experience indicates that even though social networking has become very popular, very few companies have clear strategies as well as clear indicators with regards to their social networking campaign. Most of the time, most companies think they’ve done it all once they have created their accounts on popular social media marketing platforms then publish pieces of information occasionally – mostly ads with regards to their services. While this approach is typical, we frequently see companies apply this strategy simply to abandon it all together several months later, due to the fact they have no clear way to follow, nor clear indications. The issue is, those companies adopted social networking thinking they already knew what to expect from the beginning: and this is when the problem lies. Social media can be very powerful provided it’s implemented strategically- not just because a company has made a decision to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social media and cloud computing in terms of company adoption? Well, with regards to cloud-based solutions, a lot of companies feel that they know what to expect from cloud computing solutions: this usually brings about companies minimizing the disruptive change that cloud-based solutions will bring. Moreover (as is the case with social networking) the cloud has already become very popular that many solutions are tagged with the word “cloud” – even though aren’t actually cloud-based solutions by itself. Through the client’s viewpoint, this gives the false impression that they know all they need to about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with many companies who zoarok they understand everything you need to know regarding the cloud, it’s very hard to highlight the huge benefits that the company may benefit from custom-implementation of google docs. Let’s take a good example: you are aware that I’m an advocate for Hosted Exchange- I’ve got a lot of measurable indicators that can be employed in favor of adopting Hosted Exchange for just one company (it’s always good to have clear return on interest or ‘ROI’ for every IT project), however, if the client thinks they don’t require a cloud-based solution, simply because everybody out there has demonstrated and advertised the wrong means for their company to adopt the cloud, there’s a high chance which they won’t even consider listening to any pro-cloud arguments.
As being a final note, here’s what I would recommend for any company pitching the adoption of cloud computing: don’t get into that trap that permits you to think you know exactly what a cloud-based solution will bring, and secondly- have whoever pitches to you personally about cloud computing come up with measurable ROI – decide to adopt the cloud simply because you see actual benefits, not because it’s trendy.