Wholesale hats flow out to retailers across the States and around the globe. What exactly is so interesting about wholesale hats that stock the retail shops? Why cannot customers pass them by without trying them on, even it is only for fun?
Wholesale hats provide personality, individualism, and character. Yes, but we know that. The deeper attraction is identification with heroes. Hats define a lot of heroes and retailers give you the statement that assists the most popular person identify with all the heroes inside their lives. Before you write this off as a plug for bulk hats, keep reading and discover if your heroes aren’t here.
First there’s the cowboy hat. These wholesale hats reach every age group. The older generation remembers John Wayne, Marshal Matt Dillon, and Captain Gus from Lonesome Dove. Maybe their interests go deeper to historical figures like Wild Bill Hickok, Wyatt Earp, or Buffalo Bill. The hat that dominates this look is the creation of John B Stetson who defined cowboy hats together with his original design which he named “Boss from the Plains”. This wide brim felt using a high creased crown replaced this mixture match of hats cowboys wore until then and reached such popularity that Stetson was making over two million hats per year by 1886. It was the hat virtually every cowboy mentioned above wore and also the style their admirers want today.
These are the heroes and cowboy hats that interest middle age or higher, but how about the young? They have another list of heroes you discover on MTV or in country music. When J-Lo and Britney Spears showed up in rolled straw cowboy hats a rage swept the nation with this headwear. You think rolled straw cowboy hats on Willy Nelson and much more current, Kenny Chesney and Jessica Simpson don’t effect what their fans wear? Quite the contrary! Country music fans are big in to the cowboy hats that appear to be good on the idols.
Ok now what regarding the golfers? Through the early 20th century, this sport so captivated public interest that the Sears & Roebuck catalog had pages of golf hats that looked like oversized newsboys. For Ben Hogan it was this or even an ivy cap. Sam Snead was actually a fedora man and Greg Norman position the Aussie on the world map. The amount of seniors can you see on the golf course wearing the hat that made their preferred golfer look great? The link between headwear and heroes generally seems to run so deep you never outgrow it.
The sports connection with hats doesn’t end there. Baseball caps need no introduction. Here is the hat that everyone feels comfortable wearing today. When every man wore a fedora along with his suit within the forties and fifties, all-stars like Ted Williams, Stan Musial, and Mickey Mantle were looking great inside their ball caps along with a massive fan club. By the sixties fedoras were tossed aside and the cool headwear was ball caps. Since that time ball caps haven’t missed a lick.
The there’s football fans. Coach Bear Bryant at Alabama and Tom Landry in the Dallas Cowboys probably inspired more guys to use herringbone or houndstooth fedoras than all of the advertising of Madison Avenue.
Next comes the films which are always delivering a brand new batch of heroes. Indiana Jones has returned in the theaters and also Cracker Barrel restaurants can sell adult size Indiana Jones fedoras. As well as the Great Gatsby? Fans opt for the oversized ivy cap. Don’t forget Rocky in the porkpie. For your women, Angelina Jolie fans will have to have a cloche once they begin to see the Changeling. Movies make a huge effect on hats and fashion in general.
Then there’s the vintage crowd and people who remember hats that mom and dad or grandma and grandpa wore. These things is soaked in happy childhood memories that wholesale hats revive-fedoras for men from the forties or fifties, pillboxes for ladies through the same era. Have you thought about those old family photos with cloches? When anyone sees a hat that rings a bell jbocge childhood memories, they have to comment, they must try it on, and quite often they must purchase it.
OK, kids don’t know anything about these hats, however they sure know celebrities. Think this doesn’t provide heroes that wholesale hats fulfill? You understand it will-J-Lo’s wide brim floppy hat, Hillary Duff’s ivy cap, Britney’s fedora, or Brad Pitt’s newsboy. Here’s a wholesale hat market that goes on, as well as on, and on just like the pink bunny.
So just why do a number of the wholesale hats that ship to wholesalers blow out while some hardly sell? Take cowboy hats in 2007. Many wholesalers in addition to retail shops sold more cowboy hats in 2007 than any other style. Yet shops reported cowboy hats as their worst performer in headwear. It will come back to knowing your market and playing for them. You wouldn’t expect the shopper searching for Ives St Laurent to get fitting rolled straw cowboy hats. By the same token, trendy shops serving the young waste space displaying dress hats. Hats have to fit the current market and connect with the heroes of that age range.
Somehow hats, more than some other accessory, assist the average person take on the aura of bigger than life personalities that touch them. Often conscious, sometimes sub-conscious, the customer gravitates to the hats that identify all of them with their heroes.